Lucent Cosmetics

Lucent Cosmetics

A makeup company with gemstone infused products.

Inspiration

The logo is a combination of the facets of a gemstone, and a crescent moon.

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Stationery

The stationery has foil detailing, printed on a pearlescent paper stock.

Background photography credits – Alexandra Agoston by Caleb & Gladys

Shopping Bags

Luminescence is a reoccurring theme throughout the packaging. The holographic tissue paper, and the crescent moon handles are my favorite elements of this design.

ClosedOpen

Crystal Point Lipstick

eyeshadow quads

Crystal Quad in 4 colors

Eyeshadow packaging

The triangular shape of the packaging is a callback to the facets in the logo. It also represents the geometrical shapes of a crystal formation.

Background Photography credits – Alexandra Agoston by Caleb & Gladys

Crystal Quad in Aquamarine

Crystal Quad in Amber

Crystal Quad in Jade

Crystal Quad in Rose Quartz

Lip set

I absolutely love the moon phase cut out on this box! I had to include this somewhere and I think it fits perfectly here.

Gleam Gloss Packaging

Background Photography credits – Crushxo

Social Media

#rockyourradiance

Photography credits – Athr Beauty, Kim Reenberg

The black packaging has these sparkle flecks throughout it that really amp up the appeal

Face Powder

Each crystal-infused product promotes radiance.

Powder box

The inside of every box is holographic, reiterating the concept of opening a geode, and finding a beautiful discovery inside.

Sponges

Photography Credits – Sephora

Sponge Box

Mailing Box

All of the elements from the packaging, wrapped into one pretty box.

more products

Mascara & Highlighter

Website

Photography credits – Kim Reenberg, Crushxo, Caleb & Gladys, Athr Beauty