Papa John’s Annual Report

Papa John’s Annual Report

A redesign of their 2018 Annual Report

Cover

This book features a spiral binding with a wrap around cover. I wanted it to feel reminiscent of a cookbook.

Color Usage

I used vivid oranges and reds throughout the design to evoke feelings of passion and hunger, while the gray balances it with a feeling of business.

The photography was chosen with a homemade feeling in mind, reiterating the cookbook concept.